Citizen

Citizen

 
 
 


AHEAD OF ITS TIME: CITIZEN INTRODUCES LIGHT-POWERED TECHNOLOGY AND UNSTOPPABLE STYLE.
 
 
In 1976, the original light-powered watch featured the revolutionary technology of eight small solar panels on the face to catch the light. While the watch worked well, neither the name nor the design appealed to consumers. Citizen’s technicians rose to the challenge and refined the proprietary green, light-power technology and improved the efficiency of the solar cells. In the early 90’s, Citizen renamed the light-powered watch to become the aptly titled Eco-Drive watch, of which more than 9 million have been sold in North America.

Citizen is recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of "world firsts” is unmatched.

                                            

Citizen Eco-Drive is the cornerstone of the entire Citizen Watch brand, demonstrating that there is a demand for high style, technologically advanced, ecologically conscious watches; and proving that advanced design and sustainability can co-exist.


IT STARTS WITH A SIMPLE, YET REVOLUTIONARY CONCEPT: A WATCH THAT NEVER NEEDS A BATTERY.

Each year hundreds of millions of watches are left in drawers at home because the batteries stop working and aren’t replaced. Eco-Drive timepieces break that cycle and deliver an outstanding range of benefits for today’s consumer as well as making the difference on the environmental health of our planet.

Citizen Eco-Drive technology harnesses the power of light from any natural or artificial light source and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever. The green technology of Citizen Eco-Drive watches is designed to provide the wearer a lifetime of use while having minimal impact on the environment. The entire Citizen Eco-Drive collection features a permanently rechargeable lithium-ion cell and a seamless process.

Light from natural and artificial sources, both direct and ambient, passes through the dial to a solar panel that converts it into energy. A highly efficient IC chip then decides whether to use the energy or store it in the rechargeable lithium-ion cell for future use. Depending upon the model, this cell can hold the charge for anywhere from 6 months to 4 years without requiring additional exposure to light. Since a Citizen Eco-Drive watch does not require a battery replacement, there is no need to worry about the disposal of batteries which, when improperly discarded, may leach hazardous chemicals into landfills.


ATOMIC TIME KEEPING.

The Atomic Timekeeping collection is synchronized to the atomic clock for superior accuracy.

A generating tower transmits an exceptionally accurate time signal from a state-of-the-art atomic clock. The watch’s internal receiver captures the signal and displays the precise time. The atomic timing signal is accurate to 1 second over 20 million years.

Atomic timekeeping with Eco-Drive technology. Fueled by light. Any light. A watch that never needs a battery.





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